Family business since 1834
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Our sustainability programme
Soya from Europe
Since launching our first meat-free products on the market in December 2014, we have been working continuously on producing them as sustainably as possible. That is why we source the soya for our vegetarian/vegan range exclusively from North America, and not from South America where soya cultivation is associated with serious environmental and social problems. However, soya from North America also has one major drawback – the long transport route. For this reason, we have already been working for some time on producing our vegetarian and vegan products using soya from Europe.
We are gradually getting closer to this target. We began changing over to European soya in April 2019. We now use only soya from the Danube region in our Vegan Mincemeat, Vegan Chicken Strips and Mini-Sized Vegetarian Meatballs. Furthermore, the soya used in some of our other products is sourced mainly from Europe – our Vegan Beef Burger (90% European soya) and our Vegan Steak (65% European soya). Thus, around 50% of the soya that we process is sourced from Europe.
The European soya that we use is “Donau Soja” [Danube soya] for which high minimum requirements apply to the producers:
The shorter transport routes compared to soya from North America mean that we are also improving the ecological footprint of our vegetarian/vegan product line. And, of course, all of the soya that we use for our vegetarian/vegan products is non-GMO soya as defined by the statutory regulations (Regulations 1829/2003 and 1830/2003), i.e. it is free from genetically modified organisms.
By using soya from the Danube region, we are also contributing to promoting the cultivation of soya in Europe. That is why we joined the international “Donau Soja” [Danube soya] organisation back in 2015. This body, which is based in Vienna, promotes the cultivation and marketing of soya from the Danube region. Together with producers, distributors and environmental organisations such as Greenpeace and the WWF, we support the supply of high-quality, European protein.
The Danube and the Wachau Valley in Austria
In the future, we will gradually use more soya from the Danube region in our products. However, this is not something that can happen overnight. Soya varieties differ with regard to protein content and taste, which means that before adjusting the ingredients in our products we do a lot of testing and an extended changeover period is required. All changes must, without exception, be in line with the high demands that we place on ourselves in terms of the quality of our products. And that takes time. There is also the fact that certified soya in the required quality is currently only available to a limited extent. In this respect also, our membership of Donau Soja is also a starting point for being able to continue to increase the proportion of European soya used.
These products will also be gradually changed over to European soya
In addition to soya, we also use other plant-based sources of protein for our vegetarian and vegan products, such as wheat, peas and potatoes. We are convinced that this makes absolute sense for diversity reasons.
Further information on the ingredients for our products is available here.
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